How can design help create a successful brand image? What are the trends in brand communication? What new materials and technologies are available for packaging? Issues like these are addressed in the new Hall 8 and in a special show dedicated entirely to premium packaging, innovative materials, packaging printing and processing.
In keeping with its design focus, Hall 8 will welcome its visitors in a stylish and sophisticated black and white look consisting of black clad walls and carpeting with contrasting white exhibition stands. This is where around 70 companies will present their products and solutions. In the centre of the hall there will be a special show created by bayern design. It will display around 30 innovative exhibits, including little cosmetics containers made from Finnish spruce, olive oil in crystalline sugar capsules or a paint backpack with integrated roller.
Innovation out of the box: TechBox Forum
Smart packaging carriers, data security at packaging lines or digital campaigns are just some of the topics on the programme of the new TechBox Forum, which takes place on all three days of the fair in Hall 3. There will be presentations by renowned industry partners who will share their expertise and facilitate discussions on packaging and labelling technology, intra-logistics and packaging logistics. “Similar to the new hall set-up into the two areas ‘Packaging and Processing’ and ‘Technology and Processing’, we are also offering two thematically matching forums,” explains Cornelia Fehlner, Exhibition Director FachPack at NürnbergMesse. In addition, the PackBox Forum will be back again, in Hall 7 this year, with a series of presentations on packaging materials, packaging printing, processing and design.Europe's packaging associations come together in Hall 6
A new feature at this year's FachPack is the Pavilion of Associations in Hall 6. Around ten advocacy groups and associations from various European countries (including Poland, the Czech Republic, Hungary, Latvia, the Netherlands and Austria) will invite visitors to get to know them, chat and network at this open and attractive pavilion.The German Packaging Institute (dvi), Berlin, also has a stand in Hall 6 (6-459), where products that have received the German Packaging Award will be on display. This award acknowledges outstanding and innovative solutions from the entire packaging supply chain in ten different categories. It is regarded as the most prestigious European competition in the packaging segment and is presented by the dvi on the first day of FachPack.
Other highlights from the FachPack supporting programme:
- Corrugated Cardboard Forum (26.9.2018, NCC Ost, St. Petersburg Room)
- Marketplace “Sustainability and plastics - no contradiction” (Hall 7)
- Theme park “Packaging in medical technology and pharmacy” (Hall 3A)
- Experience the world of solid fibreboard (Hall 9)
- “Labels & More” pavilion (Hall 9)
- German Ministry of Economic Affairs and Energy (BMWi): Young Innovative Companies Pavilion (Hall 3A)
- Robotik-Pack-Line (Hall 3)
Jacek Leszczyński
Source: NürnbergMesse GmbH