Borealis and Nexeo Solutions announced their agreement to extend and further develop their existing partnership. The agreement reaffirms their shared commitment to the European polymers market and to Borealis' new distribution strategy. This new strategy targets the rigid and flexible packaging and fibre market, as well as the automotive, healthcare and infrastructure industries.The increasingly competitive landscape of the European polymers market requires a more consistent approach that comprehensively addresses all key applications and enables more sustainable growth in Europe. The distribution channel has close proximity to the customer and can leverage this approach to ensure an effective and value-added service to the market. The new Borealis distribution strategy will help increase growth in key European regions such as Germany, France, Benelux, UK, and enable continuous improvement in service.
While the new strategy targets the rigid and flexible packaging and fibre market, it also includes healthcare grades, infrastructure and automotive applications. The role of Nexeo Solutions as the pan-European distributor will support Borealis' growth ambitions in Europe through its strong existing distribution network.
Borealis and Nexeo Solutions (formerly a part of Ashland up until 2011) entered into Europe's first pan-European polyolefin distribution partnership in 1996 with the distribution of Borealis polyethylene (PE) and polypropylene (PP) products to small and medium-sized customers. After ten years of growth, they were distributing over 500 Borealis products to more than 3,000 customers across Europe. In 2012, a major milestone was achieved when Borealis and Nexeo joined forces to distribute products in North America.
"We are very pleased to take our partnership with Nexeo Solutions to the next level," says Rainer Hoefling, Vice President Borealis Sales Polyolefins. "Both companies have ambitious targets when it comes to profitable growth. Reinforcing an already robust partnership will make it easier for both parties to realise these targets. Through this partnership, both our companies and our customers will benefit and it will enhance our standing in the European market."
"We've been great partners with Borealis for the past 20 years, increasing our ability to expand and serve customers in this region and beyond," Shawn Williams, Senior Vice President, Plastics at Nexeo Solutions, said. "Borealis provides our customers with the highest quality materials for their products. In return, we offer our experienced sales and technical teams – dedicated in markets like Packaging, Healthcare and Automotive - to deliver customized solutions with Borealis materials. Together, we enable our customers' success to create world-class products for the market."
