RPC Containers Market Rasen has provided a custom moulded lid - incorporating a levelling bar and a detachable scoop - for Heinz`s newly launched Nurture Follow-On milks for growing babies. The project confirms the site`s capabilities in manufacturing technically demanding and intricate designs.Heinz has developed Nurture Follow-On milks, suitable from 6 months, to offer an advanced, combined approach designed to nourish, protect and develop babies when used as part of a diversified weaning diet. Its development follows an extensive period of scientific research, drawing upon published clinical data from Europe`s leading baby nutrition experts. The standard formulation includes new ingredients that are all clinically proven to offer advanced nutritional and health benefits to babies, while Heinz also provides a specialist product for babies with sensitive tummies, called Nurture Gentle Follow-On.
To underline the launch, Heinz elected to develop a bespoke packaging format that facilitates portion control, ease of preparation and product protection for the benefit of consumers. The milk powder is contained in a high-barrier paperboard can from Sonoco which is hermetically sealed to maintain product quality on-shelf. Heinz turned to RPC Market Rasen to design and manufacture an innovative recloseable lid.
- We are extremely proud of Nurture Follow-On milk and wanted to raise the profile of the brand with a convenient and stylish format customised to parents` needs - explains Christina Bouzala of Heinz. - RPC Market Rasen proved a knowledgeable and experienced partner during pack development and worked closely alongside Sonoco to ensure that the project was achieved on a tight lead time. These attributes have helped to deliver the exceptional quality and functionality of the final product.
