With this investment in the center of the Balkan Peninsula, Haitian International is setting a further milestone in its global strategy. It involves building new infrastructures and sites to strengthen international competitiveness in the long term. The company also wants to position itself more crisis-proof – resilient against rising transport costs and logistics congestion. The small town of Ruma is a central transport hub for the main axes of important logistics connections in Europe.
On April 20, 2023, at 10:08 a.m. European time, the groundbreaking ceremony was held at the future production site in Ruma, marking the start of the first construction phase – the foundation. Construction work on the building can begin in the fall.
Phase 1 in the fall will cover 161,000 sqm including plant hall A with 59,000 sqm along with a 3-story office and employee building with an in-house canteen. According to the current plan, the plant is scheduled to go into operation in 2025.
The location is a further important step towards global resilience and the city of Ruma offers all the advantages of a central production site. It is located directly in the transport hub for the main axis of important European logistics connections. The construction of the production base in Ruma will enable Haitian to directly and efficiently serve the European market, closely link the markets in Eastern Europe and the Middle East, continuously improve local delivery and supply capacity and, last but not least, optimize local service in Serbia.
“Ruma is ideally located for us as Haitian International to directly supply Mars and Jupiter machines to our customers’ markets in Eastern Europe and the Middle East and to support them with local services. In Serbia, the Haitian team has already built up a large customer base, which the new plant will enable us to serve even better in the future,” - affirms Sun Yiming, CEO of Haitian International Germany.
“Highly efficient synergies are created throughout the entire production depth, which we make directly available to our customers, for example Haitian Smart Solutions for automation solutions, MES systems or individual manufacturing systems for lean production. In addition, we will offer the local customers with a broad portfolio for its manufacturing. Everything from a single source,” - says Zhang Bin, the deputy CEO of Haitian Group.
