Summary of UPAKOVKA/UPAK ITALIA 2008
Packaging plays a vital role in the manufacture and marketing of products - it serves as a storage and transport container, protects goods and gives them a distinctive "face". Packaging is also highly influential in the formation of consumer opinions - for some it is even the key deciding factor when it comes to purchasing a product. It`s hard to imagine products today without packaging. This is equally true of the Russian market with its 145 million inhabitants where consumer goods in particular are enjoying growing demand. Suppliers of packaging which responds to the demands of the product and marketing as well as suppliers of machinery and equipment for the manufacture of packaging are benefiting from these developments.